Directors Paul Ormerod and John Dale have, with a network of specialist associates, successfully traded multimedia products and consultancy services for governments and business customers in 21 countries over the last 10 years. The LiMETOOLS concept emerged from work they were doing for the Foreign & Commonwealth Office on climate change and corporate behaviour change in Indonesia.

"Our experience working with large corporates and government organisations across the world is that behaviour change is often considered expensive and can tempt even the most passionate leader to sigh ‘probably not on my watch’. We believe that our tools bring a new realism and measurability to delivering change, at a cost that is dwarfed by the value of the outcomes.”

John & Paul  -  LiMETOOLS co-founders

Paul is our Director of Sales & Research. He has a background of 25 years of working on emerging and evolving technology. His career has been focused on making science and technology understandable to governments and corporations around the world. Paul has developed an extensive network of sustainability thought leaders around the world to drive the research function of LiMETOOLS Ltd.

John is our Director of Products & Services. John has led organisations for over 30 years in media production, including senior creative and managerial roles in the BBC and the UK’s main commercial channel, ITV. He is uniquely able to take the scientific and technological facts of the changing world and blend them into compelling storytelling that can be used by business and policy makers to enhance and promote their understanding of the future.
Your net worth to the world is usually determined by what remains after your bad habits are subtracted from your good ones.  -   Benjamin Franklin
Our Advisory Group ensures the business teaching methodologies are secure and our science up to date. The chair of the group is Hugh Parnell, Chairman of Cambridge Cleantech. Members are Prof. Doug Crawford-Brown, Director of the Cambridge Centre for Climate Change Mitigation Research - 4CMR; Rob Evans, Head of Global Environmental Planning, Arcadis; Ian Hatchard, who is the former Head of e-Government at BBC, an FE college principal and former MD of Ravensbourne, the professional training company. The non Executive Director of LiMETOOLS is Steven Neal, partner at the international accountancy practice Kingston Smith LLP and Fellow of the Institute of Directors. Steve is responsible for investor relations and large corporate engagement with new applications of our platform.